FUMI: HOODIE Shorts FUJI takes Japan's most iconic

FUJI takes Japan's most iconic silhouette and rebuilds it in a cyberpunk color vocabulary — the mountain hasn't changed

The weight is in the word

NEOMACHI has always existed somewhere between a city and a state of mind — and DORAGONTOSHI makes that literal

giving the whole piece a retro-futuristic VHS quality that makes it impossible to look away

FUMI: HOODIE Shorts FUJI takes Japan's most iconicBefore cyberpunk, there was retrowave and FUMI lives right at that intersection. A sun drenched graphic pulled straight from the 80s, filtered through a neon haze and built for the present. The synthesizers are implied. The silhouette is real. Available as a tee. The hoodie fits true to size with a slim, fitted cut size up if you prefer a more relaxed or oversized silhouette.