East Village New Era Snapback sweats Add 3 fitteds

Add 3 fitteds

Celebrate the golden era of West Coast hip-hop with a design inspired by two '90's cultural icons

Gotta love happy accidents

Out of the vaults and into the shop

East Village New Era Snapback sweats Add 3 fittedsA tribute to Westside Loves San Diego beginnings. What started as artwork in 2005 and a brand idea in 2009 really took shape a few years later in the East Village downtown San Diego, on the corner of 8th & G. Thats where we cut our teeth. A ragtag crew of creatives 5&ADime, Neighborhood, 9FIVE, BLENDS, and us (then known as Product Etc.) helped spark a small scene that built into a community. Those were the early days of Westside Love as a brand. The