Brand Society / How Brands Transform Management and Lifestyle Adria a mathematician and a neurobiologist

a mathematician and a neurobiologist join forces to address one of the most crucial and controversial scientific questions of our times: can the exquisite capacities of the human brain be simulated by any digital computer

Alleen voor Rolde zijn we er helaas niet in geslaagd een foto van een slachtoffer te vinden

andere componisten en orkestdirectie

Marc Mulders

Brand Society / How Brands Transform Management and Lifestyle Adria a mathematician and a neurobiologistBrands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological