A la mode. L'art de paraître au 18e siècle. Magazines replanted in its dense and

replanted in its dense and deep native cultural humus

Benoît LURSON «From Derr to Heliopolis

These manifesto texts are the embryos of books to come

Schoenberg

A la mode. L'art de paraître au 18e siècle. Magazines replanted in its dense andThe history of costume and its representation in the Age of Enlightenment is as much a real illustration of a material culture as it is a creation of the imagination. In the 18th century, the birth of fashion was first and foremost that of new trades and a specialized press, and constitutes the sign of an accelerated transformation of society. The French style, worn by both the aristocracy and the urban upper middle class, prevailed in all the courts