INFO

INFO

INFO

The Y-3 brand showcase for the latest fall/winter collection offers customers an interactive means to delve into the world of fashion while gaining insight into the collaboration between Yohji Yamamoto and adidas.
This partnership has given rise to an entirely novel category within the realm of fashion. The showcase encompasses an interactive Look-book, allowing customers to explore garments from various angles, thereby offering a more lifelike experience. The "Mirror-room" feature enables customers to witness the fluidity of the garments, the way fabrics cascade and move, providing a comprehensive grasp of both the clothing and the Y-3 brand. This endeavor aims to provide a holistic understanding of the brand and its distinctive aesthetic.

The Y-3 brand-showcase for the latest fall/winter collection is an interactive way for customers to explore the fashion and learn about the collaboration between Yohji Yamamoto and adidas.

This collaboration has created a new category in fashion. The showcase includes an interactive Look-book that allows customers to view clothing from different angles, providing a more realistic experience. The "Mirror-room" allows customers to see how the garments move, how the fabrics fall and flow, giving them a more complete understanding of the garments and the Y-3 brand. This aims to give a complete understanding of the brand and its unique aesthetic.

The Y-3 brand showcase for the latest fall/winter collection offers customers an interactive means to delve into the world of fashion while gaining insight into the collaboration between Yohji Yamamoto and adidas.
This partnership has given rise to an entirely novel category within the realm of fashion. The showcase encompasses an interactive Look-book, allowing customers to explore garments from various angles, thereby offering a more lifelike experience. The "Mirror-room" feature enables customers to witness the fluidity of the garments, the way fabrics cascade and move, providing a comprehensive grasp of both the clothing and the Y-3 brand. This endeavor aims to provide a holistic understanding of the brand and its distinctive aesthetic.

The Y-3 brand showcase for the latest fall/winter collection offers customers an interactive means to delve into the world of fashion while gaining insight into the collaboration between Yohji Yamamoto and adidas.
This partnership has given rise to an entirely novel category within the realm of fashion. The showcase encompasses an interactive Look-book, allowing customers to explore garments from various angles, thereby offering a more lifelike experience. The "Mirror-room" feature enables customers to witness the fluidity of the garments, the way fabrics cascade and move, providing a comprehensive grasp of both the clothing and the Y-3 brand. This endeavor aims to provide a holistic understanding of the brand and its distinctive aesthetic.

The Y-3 brand showcase for the latest fall/winter collection offers customers an interactive means to delve into the world of fashion while gaining insight into the collaboration between Yohji Yamamoto and adidas.
This partnership has given rise to an entirely novel category within the realm of fashion. The showcase encompasses an interactive Look-book, allowing customers to explore garments from various angles, thereby offering a more lifelike experience. The "Mirror-room" feature enables customers to witness the fluidity of the garments, the way fabrics cascade and move, providing a comprehensive grasp of both the clothing and the Y-3 brand. This endeavor aims to provide a holistic understanding of the brand and its distinctive aesthetic.

SCREENS

SCREENS

SCREENS

Y-3_FW06_SCR01
Y-3_FW06_SCR02
Y-3_FW06_SCR03
Y-3_FW06_SCR04
Y-3_FW06_SCR05
Y-3_FW06_SCR06
Y-3_FW06_SCR07
Y-3_FW06_SCR08
Y-3_FW06_SCR09
Y-3_FW06_SCR10
Y3_FW06_mirrorConfig

The Mirror-Configurator that removes the guesswork out of the individual scene-setup.  
Concept & Design by Bejadin Selimi, Programming by  Heiko Schweickhardt

The Mirror-Configurator that removes the guesswork out of the individual scene-setup.  
Concept & Design by Bejadin Selimi, Programming by  Heiko Schweickhardt

The Mirror-Configurator that removes the guesswork out of the individual scene-setup.  
Concept & Design by Bejadin Selimi, Programming by  Heiko Schweickhardt

The Mirror-Configurator that removes the guesswork out of the individual scene-setup.  
Concept & Design by Bejadin Selimi, Programming by  Heiko Schweickhardt

The Mirror-Configurator that removes the guesswork out of the individual scene-setup.  
Concept & Design by Bejadin Selimi, Programming by  Heiko Schweickhardt

BEHIND THE SCENES

BEHIND THE SCENES

BEHIND THE SCENES

_MG_9710
_MG_9712
_MG_9713
_MG_9716
_MG_9732
_MG_9752
_MG_9784
_MG_9795
_MG_9806
_MG_9830
_MG_9852
_MG_9855
_MG_9872
_MG_9880
_MG_9885
_MG_9899

Videoproduction by Effect-Etage. Behind the Scene Photograpy by Peter Carlos Kirsch

Videoproduction by Effect-Etage. Behind the Scene Photograpy by Peter Carlos Kirsch

Videoproduction by Effect-Etage. Behind the Scene Photograpy by Peter Carlos Kirsch

Videoproduction by Effect-Etage. Behind the Scene Photograpy by Peter Carlos Kirsch

Videoproduction by Effect-Etage. Behind the Scene Photograpy by Peter Carlos Kirsch

www.neue-digitale.de/projects/y-3_fw2006

www.neue-digitale.de/projects/y-3_fw2006

Bejadin Selimi – Brand & Visual Design